Hydrea London has been around since 1996, they pride themselves on having a company founded on their natural spirit and defined by their passion to create innovative natural body care products with a focus on unmatched quality.
About Hydrea's ethics
Hydrea's raw natural materials are responsibly sourced and carefully harvested with minimal disturbance to their natural habitat with a focus on regeneration. Their products are cruelty-free. None of Hydrea's products or ingredients has been tested on animals and they offer a diverse vegan collection.
Hydrea continues to support local communities in areas of Greece and Tunisia where their sea sponges are traditionally harvested. They believe in fairness, which is why a large proportion of their brushes are made by craftspeople with disabilities or impairments.
Their Organic Eygptian Loofah collection is crafted with organically farmed Loofah that has been grown in Egypt where the nature of the land produces a high-quality loofah with a distinct loose weave with thick, flexible fibres that expand when wet for a naturally effective, deep exfoliation experience. Loofah is cultivated from the fast-growing, edible Luffa Plant which is related to the cucumber family.
The Natural Sisal Mitts and Brushes are carefully crafted with sisal fibre which is derived from the Agave Plant and gathered with minimal environmental impact. The ripe leaves are carefully harvested by hand with a focus on plant regeneration to maximise plant life. The coarse fibre is then extracted from the leaves to produce a stiff yet durable non-static fibre.
Hydrea has a Bamboo Bodycare range which is blended with extra soft bamboo fabric which is derived from Moso Bamboo. Bamboo thrives naturally without the need for chemicals and is a sustainable and eco-friendly resource. When harvested the root system is left untouched to allow for rapid regeneration. Bamboo absorbs more carbon dioxide and releases more oxygen than the equivalent stand of trees.
The Beechwood for Hydrea's brushes is from a sustainable and renewable source and is FSC certified which is an international non-profit organisation dedicated to promoting responsible forestry and social standards. This means that they comply with the highest social and environmental standards on the market and you can be confident that buying Hydrea's products won't harm the world's forests.
Hydrea's Olive Wood Brushes have a rich, distinctive grain which makes each piece unique. This beautiful wood has a natural caramel tone and holds anti-bacterial properties as well as being stain and dirt resistant. They sustainably source their olive wood from Mediterranean olive trees that have reached the end of their natural fruit giving life and have been replaced with your more productive trees. Hydrea's Walnut Wood Brush range is ethically sourced from well-managed plantations in North California.