We are simply interested in a healthy green lifestyle and therefore
committed to providing as wide a range as possible of natural skincare and environmentally
friendly products in our Eco Store.
Since scientists now suggest that
up to 60% of what we apply to our skin can be absorbed into our bodies,
there is increasing concern that the use of synthetically produced chemicals in
personal care products could pose a threat to our health. However, a growing number
of pseudo-natural and organic products often contain harmful chemicals alongside
'natural' and 'organic' ingredients. An absence of official regulations then makes
it very difficult to distinguish between legitimate natural products and conventional
high street ones - unless compositions are scrutinized in an informed way. So,
we aim to do this for you. You can find more information about research and the
harmfulness of certain chemicals in our Articles of
We take 'natural' to mean anything taken
from nature that is then isolated and purified by a range of environmentally friendly
methods such as distillation, filtration, expressing, fermentation and other similar
None of our products are tested on animals,
and we won't sell anything containing artificial preservatives (like Parabens,
Diazolidinyl Urea or Imidazolidinyl Urea), DEA or TEA (emulsifiers and foaming
agents), Sodium Lauryl/Laureth Sulfate (detergent), Petrolatum or petroleum-derived
substances (emollients), Propylene Glycol (humectant), Stearalkonium Chloride
(emollient), GM ingredients, artificial colours, or synthetic fragrances.
We largely follow the advice of Bill Statham in 'The Chemical Maze: Shopping Companion'.
Wherever possible (and eventually for our entire collection)
we will choose organic, and certified organic products. Certification means
that products are guaranteed a certain organic content and it is stringently ensured
that both suspect chemicals such as parabens and phthalates are not used, and
that products are never tested on animals.
For example, a product that
carries the Soil Association symbol and is labelled organic, must contain
a minimum of 95% organic ingredients. Products that carry their symbol and are
labelled as 'made with xx% organic ingredients' must contain a minimum of 70%
organic ingredients. Other permitted ingredients must be proven to be non-GM and
can only be used: " if the organic version of that ingredient is not yet
available (e.g. decyl glucoside which can be made from corn starch, but is not
yet available in an organic format), or " they are from a restricted list
of synthetic chemicals that have been assessed against criteria to demonstrate
they have no detrimental impact on human health and minimum environmental impact."
Of course, not all products use these - some are 100% organic and will say so
on the label. (www.soilassociation.org)
Australian standards are extremely rigorous and protective
of the environment too. The Nvey Eco cosmetics are certified by the Australian
Government and the OFC - Organic Food Chain. The OFC stipulates that products
should be primarily composed of certified organic raw materials and be minimally
processed to preserve their natural properties. Sulphonation, ethoxylation and
propoxylation are prohibited as processing methods, and prohibited ingredients
include, but are not limited to: synthetic colouring agents, synthetic fragrances
and parfums, silicones, paraffin and other petroleum or petroleum derived products.
Where a preservative is required for the safety and/or stability of a product,
only preservatives derived from natural sources are to be used. (www.organicfoodchain.com.au)
criteria in the German BDIH Guideline (www.bdih.co.uk)
include ingredients, packaging and production standards:
* Ingredients have
to be from a plant or mineral source.
* Plant ingredients should be obtained
from organic growth or wild harvest wherever possible.
* Most petroleum based
or synthetic ingredients are not allowed.
* Genetically modified ingredients
are not allowed.
* Packaging has to be ecologically conscious, so recyclable
Likewise, Ecocert has become a leading figure
in organic certification around the world and certifies over 70% of producers
in France. (www.Ecocert.com)